This project is all about branding, I have been asked to provide a mission statement, a marked level, price point, competitors, customer profile and a brand identity and theme all of this is to be decided with in my group. I am in a group of six students and are aim to come up with a company identity and product was of branding the products.
Within my group we have come up with idea of “Zelleri”
Mission statement Proposal of company: Zelleri is a unique and luxurious collection of garments with an earthy twist. We provide six key collections every season that are sure to attract the sophisticated woman willing to make a statement. Inspired by nature’s most empowering features, each collection combines the classic look with unusual statement pieces. With each range there is a limited edition infusion for those moments of indulgence.
At Zelleri, we believe it’s all about style, not age.
Zelleri: nature unleashed.
Where does it fit in to the market: High end high-street
Price range:
Dresses 120.00 – 325.00
Swim wear/ Lingerie 85.00 – 250.00
Skirts/Trousers95.00 - 190.00
Coats/ Jackets125.00 550.00
Accessories 40.00 – 150.00
Theme: Soft, feminine and elegant with an earthy twist. This collection will include natural tones and may introduce floral prints as interlining.
The next stage of this project is to decide individually what section of product we would like to brand I have chosen womenswear. I must evidence my work with in a file showing my development. I must create a sketchbook that shows my working progress and ideas for branding this sketchbook must show the theme of Zelleri. I must also produce developed sketches of at least 20 ideas and finally create 4 A3 final boards showing my branding concepts. The final this I need to complete is a 750 word report on the project this will help me reflect on my improved skills.
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